- To achieve high and increasing levels of profitability, enabling Cash Converters to meet its responsibilities
- To offer opportunities to franchisees and employees, based upon individual initiative, ability and commitment
- To be recognised as a world leader in the retail franchising industry through the provision of innovative
business opportunities and management support services to franchisees;
- To provide, through franchisees, retail outlets that are distinguished by the quality of retail standards and
value of the merchandise they offer; and
- To earn the respect of the whole community through our integrity and by the manner in which we conduct our business.